Learn how to follow an advertisement
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| INTRODUCTION |
| Maryssa: Do You Like French Ads? Maryssa Here. |
| Aurore: Bonjour, I'm Aurore. |
| Maryssa: In this lesson, you’ll learn how to understand a radio advertisement. The conversation takes place at a radio station. |
| Aurore: It's a radio advertisement. |
| Maryssa: The speakers are voice actors doing advertisements, therefore, they will speak both formal and informal French. Okay, let's listen to the conversation. |
| DIALOGUE |
| radio: Besoin de fournitures pour votre entreprise ? |
| radio: Papiers, stylos, agendas, enveloppes et tant d'autres, nous avons tout ce qu'il vous faut ! |
| radio: Papex a plus de 1000 objets en papeterie et fournitures pour vous satisfaire ! |
| : (pause) |
| radio: Chaque année plus de 100 000 chiens et chat sont abandonnés en France. |
| radio: Notre association combat l'abandon et la cruauté. Vous aussi vous pouvez nous aider. |
| radio: Vous pouvez aussi faire un don en appelant le 88 80 12, ou directement sur notre site internet. Les animaux comptent sur vous. |
| : (pause) |
| radio: Promotion exceptionnelle dans tous nos supermarchés aujourd'hui: le kilo de carottes est à 1,99 euros seulement ! |
| radio: Profitez-en ! |
| Maryssa: Listen to the conversation one time slowly. |
| radio: Besoin de fournitures pour votre entreprise ? |
| radio: Papiers, stylos, agendas, enveloppes et tant d'autres, nous avons tout ce qu'il vous faut ! |
| radio: Papex a plus de 1000 objets en papéterie et fournitures pour vous satisfaire ! |
| : (pause) |
| radio: Chaque année plus de 100 000 chiens et chat sont abandonnés en France. |
| radio: Notre association combat l'abandon et la cruauté. Vous aussi vous pouvez nous aider. |
| radio: Vous pouvez aussi faire un don en appelant le 88 80 12, ou directement sur notre site internet. Les animaux comptent sur vous. |
| : (pause) |
| radio: Promotion exceptionnelle dans tous nos supermarchés aujourd'hui: le kilo de carottes est à 1,99 euros seulement ! |
| radio: Profitez-en ! |
| Maryssa: Listen to the conversation with the English translation. |
| radio: Do you need supplies for your company? |
| radio: Papers, pens, diaries, envelopes, and much more, we have everything you need! |
| radio: Papex has more than 1000 stationeries and supplies to satisfy you! |
| : (pause) |
| radio: Every year in France, more than 100,000 dogs and cats are abandoned. |
| radio: Our association is fighting against abandonment and cruelty. You can help us too. |
| radio: You can donate by calling 88 80 12, or online via our website. Animals are counting on you. |
| : (pause) |
| radio: Today, there’s a huge discount in our supermarkets: one kilo of carrots for only 1,99 euros! |
| radio: Don't miss it! |
| POST CONVERSATION BANTER |
| Maryssa: The conversation this time around was a little different, as it wasn’t a conversation at all. |
| Aurore: No, it was a series of advertisements. |
| Maryssa: That’s right. We heard advertisements for stationery, an animal charity, and a supermarket. |
| Aurore: They were all very different! |
| Maryssa: Advertisements are often regulated, and different countries have different rules for what is allowed. |
| Aurore: France is no different! |
| Maryssa: What kind of rules are there in France? |
| Aurore: The law is very strict around alcohol advertising. |
| Maryssa: Can you tell us a little more about this? |
| Aurore: You can’t use humans in any advertisements for alcohol. |
| Maryssa: Really? Is that the same regardless of whether it’s a media or print advertisement? |
| Aurore: It is. You can only show the product, not the consumers. |
| Maryssa: Okay, now onto the vocab. |
| VOCAB LIST |
| Maryssa: Let’s take a look at the vocabulary from this lesson. The first word is... |
| Aurore: fourniture [natural native speed] |
| Maryssa: "supplies" |
| Aurore: fourniture [slowly - broken down by syllable] |
| Aurore: fourniture [natural native speed] |
| Maryssa: Next we have... |
| Aurore: compter [natural native speed] |
| Maryssa: "to count" |
| Aurore: compter [slowly - broken down by syllable] |
| Aurore: compter [natural native speed] |
| Maryssa: Next we have... |
| Aurore: site internet [natural native speed] |
| Maryssa: "website" |
| Aurore: site internet [slowly - broken down by syllable] |
| Aurore: site internet [natural native speed] |
| Maryssa: Next we have... |
| Aurore: abandon [natural native speed] |
| Maryssa: "abandonment" |
| Aurore: abandon [slowly - broken down by syllable] |
| Aurore: abandon [natural native speed] |
| Maryssa: Next we have... |
| Aurore: association [natural native speed] |
| Maryssa: "association, charity" |
| Aurore: association [slowly - broken down by syllable] |
| Aurore: association [natural native speed] |
| Maryssa: Next we have... |
| Aurore: aider [natural native speed] |
| Maryssa: "to help" |
| Aurore: aider [slowly - broken down by syllable] |
| Aurore: aider [natural native speed] |
| Maryssa: Next we have... |
| Aurore: profiter [natural native speed] |
| Maryssa:"to enjoy, to take advantage" |
| Aurore: profiter [slowly - broken down by syllable] |
| Aurore: profiter [natural native speed] |
| Maryssa: And last... |
| Aurore: quatre-vingt dix neuf [natural native speed] |
| Maryssa: "ninety-nine" |
| Aurore: quatre-vingt dix neuf [slowly - broken down by syllable] |
| Aurore: quatre-vingt dix neuf [natural native speed] |
| KEY VOCAB AND PHRASES |
| Maryssa: Let's have a closer look at the usage of some of the words and phrases from this lesson. The first word is... |
| Aurore: ils comptent sur vous |
| Maryssa: meaning "they are counting on you." |
| Maryssa: Let’s look at this phrase in a little more detail. |
| Aurore: Compter is a verb. |
| Maryssa: It means "to count." |
| Aurore: In this situation, it doesn’t mean counting numbers. |
| Maryssa: It refers to relying on someone instead. |
| Aurore: That’s right. |
| Maryssa: Can you give us an example using this word? |
| Aurore: Sure. For example, you can say... Je peux compter sur toi pour ce projet. |
| Maryssa: ... which means "I can count on you for this project." |
| Maryssa: Okay, what's the next word? |
| Aurore: profitez-en ! |
| Maryssa: meaning "don't miss it!" |
| Maryssa: Let’s look at this phrase in more detail, too. |
| Aurore: The keyword is profiter. |
| Maryssa: It means "to enjoy." |
| Aurore: You will hear this phrase a lot in advertisements. |
| Maryssa: It’s often used to show that you shouldn’t miss out on the product or a special deal. |
| Aurore: profitez-en ! |
| Maryssa: Can you give us an example using this word? |
| Aurore: Sure. For example, you can say... Profitez des vacances ! |
| Maryssa: ... which means "Enjoy the holidays!" |
| Maryssa: Okay, now onto the lesson focus. |
Lesson focus |
|---|
| Maryssa: In this lesson, you'll learn about understanding a radio advertisement. Something that you’ll hear a lot in advertisements is adjectives. They’re often used to describe a product. |
| Aurore: I’ll tell you some of the more common ones. |
| Maryssa: Aurore will give us the adjectives in their masculine form first, then the feminine one. Some of them are the same, so listen out for those. |
| Aurore: First is extraordinaire, extraordinaire |
| Maryssa: "extraordinary" |
| Aurore: Le meilleur, la meilleure |
| Maryssa: "the best" |
| Aurore: inhabituel, inhabituel |
| Maryssa: "unusual" |
| Aurore: fabriqué, fabriquée |
| Maryssa: "made" |
| Aurore: apaisant, apaisant |
| Maryssa: "soothing." Next, let’s run through and review numbers in French. |
| Aurore: zéro |
| Maryssa: "zero" |
| Aurore: un |
| Maryssa: "one" |
| Aurore: deux |
| Maryssa: "two" |
| Aurore: trois |
| Maryssa: "three" |
| Aurore: quatre |
| Maryssa: "four" |
| Aurore: cinq |
| Maryssa: "five" |
| Aurore: six |
| Maryssa: "six" |
| Aurore: sept |
| Maryssa: "seven" |
| Aurore: huit |
| Maryssa: "eight" |
| Aurore: neuf |
| Maryssa: "nine" |
| Aurore: dix |
| Maryssa: "ten" |
| Aurore: onze |
| Maryssa: "eleven" |
| Aurore: douze |
| Maryssa: "twelve" |
| Aurore: treize |
| Maryssa: "thirteen" |
| Aurore: quatorze |
| Maryssa: "fourteen" |
| Aurore: quinze |
| Maryssa: "fifteen" |
| Aurore: seize |
| Maryssa: "sixteen" |
| Aurore: dix-sept |
| Maryssa: "seventeen" |
| Aurore: dix-huit |
| Maryssa: "eighteen" |
| Aurore: dix-neuf |
| Maryssa: "nineteen." How do we count in bigger numbers, say in hundreds? |
| Aurore: "hundred" is cent. You can then add the number before it. |
| Maryssa: So "three hundred" is... |
| Aurore: trois cents. |
| Maryssa: You can do that up to one thousand, which in French is… |
| Aurore: mille. |
Outro |
| Maryssa: Okay, that’s all for this lesson. Thank you for listening, everyone, and we’ll see you next time! Bye! |
| Aurore: A la prochaine! |
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